Academic-kids problems

Should I feel bad for preferring to attend a Marketing seminar rather than a Corporate Finance happening at the same time?

Seems to be an interesting seminar to attend:

THE SMALL BIG, how small changes can make a big difference to your influence

Robert Cialdini, Arizona State University

2.30pm, Friday 19th September, Castle Teaching Room

Whatever your role in life much of your success is dependent on your ability to effectively influence and persuade others. But how? In his first ever visit to the University of Cambridge world renowned and eminently respected persuasion researcher Dr. Robert Cialdini will explore some of the fundamental principles of the influence process, including insights from his latest book THE SMALL BIG, co-authored with long time collaborators Steve Martin and Noah Goldstein.